01 · Place
Water
Walker Spruit meets the Apies River in central Pretoria; the Apies continues downstream. This is geographic evidence. The Y interprets the relationship; it does not trace the channels.
Destination Tshwane
Where we meet.
Come as many. Move as one.
The Apies River and Walker Spruit meet in central Pretoria. That local act of convergence becomes an invitation to a capital where the nation, the world and daily life meet.
Tshwane, in view
Meet the capital.
The Union Buildings anchor the civic story. The Y connects it to the wider destination.
Explore the visual language
02 · Meeting
Flag
South Africans already read convergence in the flag’s Y-shaped band: separate paths meet and move forward together. The Y shares that grammar. It is not a redraw of the flag, and its colours carry no flag meaning.
03 · The Y
System
One mark carries twelve experiences with no new logos. The proposed partner system would connect signs and QR codes to named local businesses, with referrals measured during a pilot.
The identity, lived
Many ways in.
One place to meet.
Arrival, movement, discovery. A shared visual language brings the destination into everyday encounters.
The city, in motion.
Find your next encounter.
Meet the people who make it.
A warmer welcome.
Take a little Tshwane with you.
Stay for the evening.
Beyond the first visit
Stay a little longer.
From the morning market to an evening shared. The identity invites visitors to explore, meet local hosts and make another stop.
Explore 10 selected campaign concepts ↗AI-generated campaign concepts supplied for this proposal. Architecture, street layouts, signage and logo renderings are illustrative. Exact vector master artwork is provided in the brand standards.
- The problem
- Visitors encounter Tshwane through its attractions, institutions and neighbourhoods. This proposal gives those encounters a shared destination expression.
- The idea
- Where we meet. Tshwane is where the nation, the world and daily life meet.
- The mark
- The exact four-part Y expresses convergence, grounded in the Apies–Walker Spruit confluence: distinct approaches, a shared space and a full continuing stem. Its geometry is designed, not traced.
- The system
- One lockup carries twelve experiences in five colour families; partners use it under their own names.
- The economic role
- Proposed signs, cards and QR codes would connect visitors to participating local businesses. Referrals would be measured during a pilot.
- The pilot
- Ninety days, baseline first: recognition, participating operators and operator-confirmed visits.
- Ready today
- The logo suite, brand standards, editable application studies, this website and a visitor-planning prototype.